Beanies not Meanies

kogo is very proud to be partnering with the Alannah & Madeline Foundation and Lincraft Stores to run an anti-bullying awareness project in 2019.

The Alannah & Madeline Foundation will put the beanies into their Buddy Bags (these are backpacks filled with basic essential items for thousands of children in emergency accommodation) in the lead up to winter. 

STEP 1: For this worthwhile project, we are asking our volunteers to knit or crochet a purple beanie (for primary school aged children and adults). We have chosen purple as it is the colour used by Alannah & Madeline Foundation and because we want to make an impact by standing out in the crowd to help stamp out bullying. Please support the project by visiting any Lincraft Stores and purchasing the specially-dyed purple yarn. Of course, you are very welcome to use your own favourite pattern or yarn as long as it is purple!

STEP 2:  Small "Beanies not Meanies" badges will also be on sale in Lincraft Stores to attach to your beanie if you want.  All proceeds from the sale of the badges will go to Alannah & Madeline Foundation.

STEP 3: Take a photo of yourself or someone you love wearing the beanie

STEP 4: Post the photo on your social media accounts tagging @knitonegiveone and @alannahmadeline with the hashtag #beaniesnotmeanies

There is a Facebook Event set up by kogo especially for this project and it will also be supported on our Instagram page. 

STEP 5: Please send your finished beanies to kogo in the usual way by 31st July.


If you or anyone you know is experiencing bullying, here are some helpful links to let you know what you can do about it.

How to deal with bullying
Signs of Bullying
Working with your child's school



Remember, we need the Purple beanies to be received at the kogo office no later than Friday 31st July.